WebSmitherz
HOME/ PORTFOLIO/ LUNNA LIGHT

Lunna Light
Lumens Hub

How we optimized Lunna Light's luxury lighting catalog, replacing heavy scripts with statically compiled layouts and lumens calculator guides.

Conversion rate +38% LCP under 0.7s AVIF Images
Core Features: AVIF Asset PipelineLumens CalculatorsFast Filters1-Tap Stripe Checkout
LEGACY BOTTLENECKS

The Friction of Online Lighting Sales

Lunna Light suffered from high cart abandonment due to confusing lighting options on mobile screens. Heavy e-commerce scripts slowed down catalog navigation, making buyers abandon layouts before finishing checkouts.

Key Issues We Target:

  • Slow image page loading blocking catalog browsing on mobile layouts.
  • Lack of interactive tools leading to lumens uncertainty and product returns.
  • Database latency during dynamic category filter sorting queries.
TECHNICAL PILLARS

Lighting E-commerce Architecture

Lumens Engine

Interactive measurement matching logic that suggests correct brightness based on room sizes.

AVIF Compression

High-resolution product pattern asset compression reducing payloads by 80% with zero quality loss.

Edge-cached Catalog

Product filters serving search results in under 0.1s without running dynamic server queries.

ENERGY CALCULATOR

Lighting & Energy Savings Calculator

See how entering room area and selecting bulb efficiency modifier calculates energy cost savings.

Room Area (Sq Ft): 150 sq ft
Bulb Efficiency Class: Premium LED (90% Save)
Est. Annual Energy Savings
$120

Suggested brightness: 3,000 Lumens

METHODOLOGY WORKFLOW

The Integration Workflow

01 //

AVIF Image Processing

Converting full catalog image layouts to high-compression WebP and AVIF assets.

02 //

Fitting Algorithm Hook

Integrating dynamic lumens calculations directly on product selectors to reduce returns.

03 //

1-Tap Payment Pipeline

Setting up tokenized checkout processes to process orders under 1 second.

OUTCOME COMPARISON

Bespoke Catalog vs. Standard Shopify

Feature Metric Bespoke WebSmitherz Catalog Unoptimized Shopify Setup
Catalog Response Sub-0.4s (Cached) 1.5s to 3.0s average
Sizing Returns Rate Reduced to under 5% 24% Industry Average
Checkout Load Time Under 0.8s Mobile 4.2s Average
Image Size Payload ~380KB (AVIF) 2.8MB+ (JPEG)
PORTAL FAQ

Technical FAQ

Q1: How does AVIF compression help conversions?

It shrinks image file weight by up to 80% without losing visual detail, making catalog patterns load instantly on low mobile bandwidth networks.

Q2: How does the fit matching calculator help returns?

By suggesting accurate lumens before checkouts, it eliminates setup confusion and cuts down return shipping costs.

Q3: Can we keep Shopify backend workflows?

Yes, we keep Shopify as a headless database manager while building a fast, static custom frontend shell to show layouts.

Q4: Are the customer sizing guides responsive?

Yes, all layout structures use custom CSS grid templates that wrap dynamically depending on the visitor's device screen resolution.

Q5: Do you use page-builder themes?

No, we write all components from scratch, avoiding plugin vulnerabilities and layout limitations associated with standard builders.

Q6: What hosting environment is required?

Our platforms run cleanly on standard Linux hosts (Apache/LiteSpeed) supporting PHP 8.x, ensuring zero database execution lag.

NEXT STEPS

Scale Brand

Ready to Pass Core Web Vitals on Mobile?

Consult our engineering team for an asset compression audit on your existing e-commerce site.

Audit My Brand Site →